FROM PRESS RELEASE
Mooresville, NC – A more accessible locale for the Mooresville Convention & Visitors Bureau (MCVB) combined with new directional signage and an improved billboard is making a big impact on I-77 travelers. The MCVB operated Visitor Center, which relocated to LangTree Lake Norman in May 2014, is reporting record numbers of visitors stopping in for area information. The Visitor Center made the move to exit 31 following the results of a research study which showed a locale immediately accessible from I-77 would enable the MCVB to better capitalize on the 55,000 drivers passing through Mooresville daily. www.racecityusa.org
The new location has shown a significant bearing on the in-person audience MCVB is servicing. Since the move, out-of-town visitors comprise 65% of the Visitor Center’s walk-in traffic on a monthly basis. In the prior location, only 46% of those receiving personal assistance from the MCVB were non-local visitors. “The shift was apparent immediately.” Said Ron Johnson, MCVB Board Chairman. “While we want to be considered a good resource for residents, our main objective is to target folks visiting from out-of-town. Our job is to encourage those visitors to spend money in Mooresville businesses, which increases local tax revenues and helps drive the economy in our community.”
In March 2015 the MCVB-leased billboard located immediately across from LangTree was updated with a new design that encourages visitors traveling along the I-77 north corridor to stop. The brightly colored billboard features a “can’t-miss” large red arrow advertising the Visitor Center, specific directions, and updated Mooresville hotel logos. At the same time, blue directional signs were placed by the NCDOT on both the north and southbound I-77 exit ramps and along Langtree Road. Leah Mitcham, MCVB Executive Director said “The number of travelers we are assisting in the Visitor Center has more than doubled since the improved signage was implemented. The new signs guide traffic, almost step-by-step to our door.” Mitcham added “We have heard so many times over the last couple of weeks that travelers specifically stopped in because of the billboard, and were able to find us easily due to the directional signs.”
In addition, MCVB has leased spaces on a vibrant digital billboard on I-77 at Statesville exit 49 with two miles of visibility, in order to capture the southbound traffic. The digital signage similarly encourages those traveling along the I-77 south corridor to stop at the exit 31 “Mooresville/Lake Norman Visitor Center” and is echoed in a matching static billboard located between exits 42 and 45 in Troutman. The two southbound billboards promise information on Mooresville hotels, dining, shopping, and attractions.
The portion of the press release displayed appears as received from the Mooresville Convention and Visitors Bureau with the exception of page/text/space/paragraph/general formatting details. Picture placement also excluded. All pictures included with original release may not be shown here. Separate reports contained within the same press release may have also been removed. Additionally, the different pieces of the press release may have been re-arranged. Article title and picture captions are not part of the press release. This information does, however, reflect the information received from the Mooresville Convention and Visitors Bureau.